| THE IDEA |
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Living in an area steeped in history and culture, monuments and tradition, landscapes and an as yet uncontaminated environment, makes it natural to work to transfer these immediately perceived values to the high quality products and services offered by the area. The "Alto Monferrato Astigiano" Collective Mark is a tool created to encourage this transfer by expressing these values with a single symbol and a single slogan. The idea of the Collective Mark, originated by the "Vigne & Vini" Rural Community, has been welcomed by local entities and business operators. It is now the generally held view that the graphical representation embodied in the mark is perfectly suited to our history and culture, and so ideally placed to act as the symbol of our local area Dr. Massimo Fiorio The President of the Rural Community |
